Hironori has been leading marketing, brand consulting, and innovation consulting project for major companies in Japan. He currently leads new business development for Hakuhodo. He has focused on new product / service development, business design, UX strategy, brand strategy, marketing strategy. He received Bachelor’s Degree from International Christian University, Master Degree from Keio University, Master Degree from Institute of Design, Illinois Institute of Technology, and PhD in Management Science from Kyoto University.